Design Thinking in the Development of Project Management Approaches and Modeling of Business Processes of the Organization

The article offers the possibility to develop project management and reengineering of business processes due to the inclusion of Design Thinking techniques. The stages of process modeling invariant to the project context are highlighted. The comparison of traditional and proposed approaches is carried out. The uncertainty of the modern world and constantly changing conditions require the project team to be able to study business processes and the person in the business process directly in context. Design Thinking will remove or at least mitigate the uncertainty associated with the definition and understanding of the variability of the content of the project, will reveal the bottlenecks of business processes, will reveal the user's pain. Using an integrated approach involves the development of templates of a specific project artifact using Design Thinking techniques for projects of a specific type at a specific stage of the project life cycle. Descriptions of the proposed methods are given Guerrilla Ethnography, Video Ethnography, Customer Journey Map and Service Blueprint, Matrix of positive and negative experience, HMW, Current-Future-Barriers, The World Café. The design-based thinking approach is more flexible than the traditional linear step-by-step design process, helping to more actively identify and understand knowledge about potential and current problems, as well as their possible solutions. In addition, Design Thinking forms the project consciousness of the group. At the same time, the focus of creativity shifts to identifying the real needs of users and quickly launching a prototype to test the idea of changes embodied in the reengineering project.