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Behavior Regulation in Social Media: A Preliminary Analysis of Pupil Size Change

In: Information Systems and Neuroscience

Author

Listed:
  • Yu-feng Huang

    (National Sun Yat-Sen University)

  • Feng-yang Kuo

    (National Sun Yat-Sen University)

Abstract

Social media users may regulate their behaviors to follow norms of their online communities. This regulation process, however, might be too transient to be captured using self-reports and therefore is suitable for a NeuroIS investigation. Previously, in an event-related potential (ERP) experiment designed to study this regulation process, Huang, Kuo, and Lin [1] found that this regulation process could be reflected in an ERN-like ERP, and the ERP’s magnitude is correlated with people’s internet privacy concern. In this work-in-progress we seek to use eye-tracking to replicate their findings. Here we report our current results of pupil size anslyses, which so far are consistent with the previous ERP findings.

Suggested Citation

  • Yu-feng Huang & Feng-yang Kuo, 2020. "Behavior Regulation in Social Media: A Preliminary Analysis of Pupil Size Change," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Thomas (ed.), Information Systems and Neuroscience, pages 58-63, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-60073-0_7
    DOI: 10.1007/978-3-030-60073-0_7
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