IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-030-60073-0_6.html
   My bibliography  Save this book chapter

Neurophysiological Assessment of Ambivalence to Information

In: Information Systems and Neuroscience

Author

Listed:
  • Akshat Lakhiwal

    (Indiana University)

  • Hillol Bala

    (Indiana University)

  • Pierre-Majorique Leger

    (HEC)

Abstract

The proliferation of technologies has made information ubiquitously available to individuals who rely on it to make decisions or conduct transactions. We focus on how and why valence of information may elicit mixed reactions among individuals and potentially influence their decision-making process. Prior research in IS has primarily focused on positive and negative reactions to technology (in most cases separately). We examine the simultaneous presence of positive and negative dispositions—ambivalence. We theorize and show how ambivalence will elicit distinct behavioral responses and evoke attentional processes. We use electroencephalography (EEG) to conduct a within subject repeated measures laboratory experiment to illustrate these effects. Our results highlight that individuals experiencing ambivalence due to valence incongruent information exhibit a higher involvement of attentional processes than individuals who experience other types of information valence, i.e., positivity, negativity, and indifference. Individuals experiencing ambivalence also expressed different levels of behavioral intention to use a product from individuals who experienced positive, negative, and indifferent valence of information.

Suggested Citation

  • Akshat Lakhiwal & Hillol Bala & Pierre-Majorique Leger, 2020. "Neurophysiological Assessment of Ambivalence to Information," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Thomas (ed.), Information Systems and Neuroscience, pages 49-57, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-60073-0_6
    DOI: 10.1007/978-3-030-60073-0_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-030-60073-0_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.