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Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG

In: Information Systems and Neuroscience

Author

Listed:
  • Anke Greif-Winzrieth

    (Karlsruhe Institute of Technology (KIT))

  • Michael Knierim

    (Karlsruhe Institute of Technology (KIT))

  • Christian Peukert

    (Karlsruhe Institute of Technology (KIT))

  • Christof Weinhardt

    (Karlsruhe Institute of Technology (KIT))

Abstract

Virtual reality (VR) enables people to engage in experiences that reach far beyond physical reality. This has inspired humanitarian organizations (among others the United Nations) to use VR technology to raise the awareness of humanitarian crises by virtually transporting people to the regions affected. As a consequence, these immersive experiences may lead to a change in the readiness to donate. As scientific evidence for this effect is still rare we propose an experimental design which aims at investigating how immersion affects donation behavior. In particular, neurophysiological measurement (EEG) shall shed light on the influence of immersion on emotional and motivational processes. First results from a convenient sample of young men indicate that donation behavior is linked to the dynamics of frontal alpha asymmetry changes.

Suggested Citation

  • Anke Greif-Winzrieth & Michael Knierim & Christian Peukert & Christof Weinhardt, 2020. "Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Thomas (ed.), Information Systems and Neuroscience, pages 172-180, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-60073-0_19
    DOI: 10.1007/978-3-030-60073-0_19
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