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The Preferred Learning Styles of Generation Z: Do They Differ from the Ones of Previous Generations?

In: Digital Transformation and Human Behavior

Author

Listed:
  • Beatrice Manzoni

    (Bocconi University)

  • Leonardo Caporarello

    (Bocconi University
    Bocconi University)

  • Federica Cirulli

    (Bocconi University)

  • Federico Magni

    (Hong Kong University of Science and Technology)

Abstract

A new generation, named Generation Z (born after 1996), is currently in education and it will soon approach the job market. Knowing how they engage in learning is critical to design effective learning experiences both in academia and at work. However, being the newest generation, it is also the least studied one, especially in academic research. With this paper we aim to explore Gen Zers’ preferred learning styles and to compare them with the ones of previous generations. We collected data from 870 Italian MSc students and Executive Education participants to assess their learning styles using Kolb’s learning style inventory. We found that Gen Zers have higher preferences towards the assimilating learning style (combining abstract conceptualization and reflective observation), while Baby Boomers and Gen X prefer the accommodating style (combining active experimentation and concrete experience). There results conflict with the common stereotypes—mainly based on qualitative evidence—about the youngest generation, which see them as a generation that needs to engage in a highly informal, interactive and experience-based learning. Implications for theory and practice follow.

Suggested Citation

  • Beatrice Manzoni & Leonardo Caporarello & Federica Cirulli & Federico Magni, 2021. "The Preferred Learning Styles of Generation Z: Do They Differ from the Ones of Previous Generations?," Lecture Notes in Information Systems and Organization, in: Concetta Metallo & Maria Ferrara & Alessandra Lazazzara & Stefano Za (ed.), Digital Transformation and Human Behavior, pages 55-67, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-47539-0_5
    DOI: 10.1007/978-3-030-47539-0_5
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    Cited by:

    1. Sitalakshmi Venkatraman & Fahri Benli & Ye Wei & Fiona Wahr, 2022. "Smart Classroom Teaching Strategy to Enhance Higher Order Thinking Skills (HOTS)—An Agile Approach for Education 4.0," Future Internet, MDPI, vol. 14(9), pages 1-15, August.

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