IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-030-28144-1_7.html
   My bibliography  Save this book chapter

The Effect of Technology on Human Social Perception: A Multi-methods NeuroIS Pilot Investigation

In: Information Systems and Neuroscience

Author

Listed:
  • Peter Walla

    (Webster Vienna Private University
    Newcastle University)

  • Sofija Lozovic

    (Webster Vienna Private University)

Abstract

Effects of digital communication have been reported, but with only little physiological data backing. The purpose of this pilot study was to use a multi-methods approach to investigate in digital natives the effects of reading from a mobile device, listening to an audio recording and listening to an actual person present, who reads out loud. Self-reported pleasantness and arousal as conscious data, startle reflex modulation, skin conductance and heart rate as non-conscious data were recorded for each condition. The findings indicate that physiological arousal measures tend to match respective self-report measures both indicating higher arousal levels for social conditions. However, physiological valence measures do not match their corresponding self-report measures. Listening to an audio recording and listening to a real person reading were rated as more pleasant than reading alone. However, listening to a present person reading out loud resulted in the most negative subcortical raw affective responses in digital native’s brains.

Suggested Citation

  • Peter Walla & Sofija Lozovic, 2020. "The Effect of Technology on Human Social Perception: A Multi-methods NeuroIS Pilot Investigation," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane Randolph & Thomas Fis (ed.), Information Systems and Neuroscience, pages 63-71, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-28144-1_7
    DOI: 10.1007/978-3-030-28144-1_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-030-28144-1_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.