IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-030-28144-1_20.html
   My bibliography  Save this book chapter

Search Results Viewing Behavior vis-à-vis Relevance Criteria

In: Information Systems and Neuroscience

Author

Listed:
  • Jacek Gwizdka

    (University of Texas at Austin)

  • Yung-Sheng Chang

    (University of Texas at Austin)

Abstract

We conducted a lab-based experiment to investigate relationship between multiple criteria used in information relevance judgments and eye fixation behavior on search engine results. We collected eye-tracking data and conducted gaze-cued retrospective think-aloud (RTA). Data from RTA was coded with criteria used by participants in judging search results as relevant. The criteria were analyzed in relation to search engine result page (SERP) sequence and result rank on SERPs. The results of our study aligned with previous research, showing the effect of result rank on SERPs. Our results newly showed that specific source and topicality were the two most often used criteria for relevance judgments. Specific source was the most often used criteria initially but was then surpassed by topicality on subsequent SERPs and on lower result ranks. On first SERPs, fixation duration was significantly longer on results judged on topicality than on specific source. Pupils dilated significantly on the top ranked result on most SERP pages.

Suggested Citation

  • Jacek Gwizdka & Yung-Sheng Chang, 2020. "Search Results Viewing Behavior vis-à-vis Relevance Criteria," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane Randolph & Thomas Fis (ed.), Information Systems and Neuroscience, pages 181-188, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-28144-1_20
    DOI: 10.1007/978-3-030-28144-1_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-030-28144-1_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.