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The Impact of Symmetric Web-Design: A Pilot Study

In: Information Systems and Neuroscience

Author

Listed:
  • Aurélie Vasseur

    (HEC)

  • Pierre-Majorique Léger

    (HEC)

  • Sylvain Sénécal

    (HEC)

Abstract

In this research-in-progress paper we propose a pilot study to investigate the effect of symmetric web-design. Cognitive, affective, and behavioral impacts of symmetry are investigated using EEG, skin conductance, heart-rate measures, and a questionnaire on an experiment of 14 participants, each presented with 100 stimuli of symmetric (50) and asymmetric (50) conditions in a random order. We expect to observe a longer sustained posterior negativity in the Event-Related Potential (ERP), a higher emotional response, as well as a higher visual appeal for the symmetric condition. Results are currently being analyzed and will be presented at the conference.

Suggested Citation

  • Aurélie Vasseur & Pierre-Majorique Léger & Sylvain Sénécal, 2020. "The Impact of Symmetric Web-Design: A Pilot Study," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane Randolph & Thomas Fis (ed.), Information Systems and Neuroscience, pages 173-180, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-28144-1_19
    DOI: 10.1007/978-3-030-28144-1_19
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