IDEAS home Printed from https://ideas.repec.org/h/spr/lnechp/978-3-642-31304-2_8.html
   My bibliography  Save this book chapter

Dynamics and Uncertainties in Tactical Supply Chain Design for New Product Introduction

In: Quantitative Models for Value-Based Supply Chain Management

Author

Listed:
  • Marcus Brandenburg

    (University of Kassel)

Abstract

The task of tactical supply chain design (TSCD) for new product introduction (NPI) is to establish product-specific supply chains that ensure cost-efficiently on time and in full availability of new high quality products over the whole product life cycle (PLC). Besides cross-regional network aspects and inter-disciplinary factors the problem complexity is driven by dynamics and uncertainties of short PLCs. This raises the questions to what extent these complexity drivers affect supply chain design scenarios and how they are linked to company value. In the conceptual part of this chapter, dynamics and uncertainties are integrated in a proposed framework for value-based SCM which is linked to a discrete event simulation model. In the empirical part of this chapter, impacts of these complexity drivers on TSCD scenarios for NPI are illustrated by a case example from the fast moving consumer goods industry.

Suggested Citation

  • Marcus Brandenburg, 2013. "Dynamics and Uncertainties in Tactical Supply Chain Design for New Product Introduction," Lecture Notes in Economics and Mathematical Systems, in: Quantitative Models for Value-Based Supply Chain Management, edition 127, chapter 0, pages 121-138, Springer.
    • Handle: RePEc:spr:lnechp:978-3-642-31304-2_8
    DOI: 10.1007/978-3-642-31304-2_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnechp:978-3-642-31304-2_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.