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The Future of Brick-and-Mortar in an E-Commerce-Driven Supply Chain

In: Digital Transformation of Supply Chains

Author

Listed:
  • Alan D. Smith

    (Robert Morris University, Department of Marketing)

Abstract

This chapter explores the evolving retail landscape, highlighting the impact of the pandemic on consumer preferences and the resulting gap between e-commerce companies. Amazon and more traditional brick-and-mortar stores like Walmart particularly highlight the strengths of each model, with e-commerce excelling in convenience and broad product availability, while brick-and-mortar stores leverage in-person experiences and immediate customer interaction. The analysis uncovers the need for brick-and-mortar stores to adapt and innovate to remain competitive. To close this gap, solutions are proposed. These include enhancing point-of-sale technology, prioritizing engaging in-store experiences, optimizing convenience models, focusing on customer service, and strengthening supplier relationships. Ultimately, closing this gap is crucial for the sustained success of both retail models, but especially brick-and-mortar.

Suggested Citation

  • Alan D. Smith, 2026. "The Future of Brick-and-Mortar in an E-Commerce-Driven Supply Chain," International Series in Operations Research & Management Science, in: Yacob Khojasteh & S.M. Mousavi Jahan Abadi (ed.), Digital Transformation of Supply Chains, chapter 0, pages 169-189, Springer.
    • Handle: RePEc:spr:isochp:978-3-032-01206-7_7
    DOI: 10.1007/978-3-032-01206-7_7
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