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An Invitation to Fail: Digital Transformation Without a Business Objective

In: Digital Transformation of Supply Chains

Author

Listed:
  • Mucahit Ozden

    (University of Warwick, Warwick Manufacturing Group)

Abstract

This chapter addresses the critical importance of aligning digital transformation efforts with strategic business goals. It highlights the pitfalls of technology-driven initiatives that neglect the broader organizational vision, often leading to wasted resources, inefficiencies, and failed outcomes. The chapter emphasizes that digital transformation should serve to achieve business objectives rather than as an end-goal. Key technologies such as Artificial Intelligence (AI), blockchain, Internet of Things (IoT), and cloud computing are discussed, with an emphasis on their strategic application rather than mere adoption. By leveraging tools such as balanced scorecards (BSC), objectives and key results (OKRs), and digital maturity models, organizations can ensure that technology investments align with their long-term goals and create measurable business value. The role of leadership, change management, and continuous evaluation is explored, reinforcing the idea that a successful digital transformation requires thorough planning, cross-functional collaboration, and a focus on sustainable value creation. It concludes by addressing future trends, such as AI-driven decision-making and sustainability, urging organizations to remain agile and adaptable in their digital transformation strategies.

Suggested Citation

  • Mucahit Ozden, 2026. "An Invitation to Fail: Digital Transformation Without a Business Objective," International Series in Operations Research & Management Science, in: Yacob Khojasteh & S.M. Mousavi Jahan Abadi (ed.), Digital Transformation of Supply Chains, chapter 0, pages 41-69, Springer.
    • Handle: RePEc:spr:isochp:978-3-032-01206-7_2
    DOI: 10.1007/978-3-032-01206-7_2
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