IDEAS home Printed from https://ideas.repec.org/h/spr/isochp/978-3-031-16620-4_14.html
   My bibliography  Save this book chapter

A Descriptive Comprehension Study on Solar Energy, Solar Products, and Solar Products Marketing in Indian Context

In: Sustainability

Author

Listed:
  • Ansari Sarwar Alam

    (Universal Business School)

  • Arshiya Fathima M.S

    (B.S Abdur Rahman Crescent Institute of Science and Technology)

Abstract

The present research work focuses in detail on the three main components i.e., solar energy, solar product and solar product marketing and tries to connect them to know their applicable part. The research gap of solar product marketing is also well focused. Geographically, India is an ideal country for solar energy. Despite India is having the potential power to tap solar energy at mass level; however, the solar product users are very less, which therefore impacts solar product marketing. The literature shows that this gap is due to the quality of solar products, technology of solar products, unready mindset of consumers and promotions. The present study is the sum of the aspects of the solar energy sector, marketing of solar products and perspective of Indian consumers, thus this study will benefit the researchers, academicians and business practitioners, this study stands out from the past literature as it covers data from various sources (research papers, government agencies and business sector) from the year 2000 to 2020. Subsequently going through this research work, the researchers, academicians and business practitioners will get to know the status of solar energy and solar product marketing.

Suggested Citation

  • Ansari Sarwar Alam & Arshiya Fathima M.S, 2023. "A Descriptive Comprehension Study on Solar Energy, Solar Products, and Solar Products Marketing in Indian Context," International Series in Operations Research & Management Science, in: Fausto Pedro García Márquez & Benjamin Lev (ed.), Sustainability, pages 263-283, Springer.
    • Handle: RePEc:spr:isochp:978-3-031-16620-4_14
    DOI: 10.1007/978-3-031-16620-4_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isochp:978-3-031-16620-4_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.