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A LQ Vaccine Communication Game

In: Games in Management Science

Author

Listed:
  • Alessandra Buratto

    (University of Padova)

  • Luca Grosset

    (University of Padova)

  • Bruno Viscolani

    (University of Padova)

Abstract

The vaccination issue is a crucial problem nowadays. We see the presence of an anti-vaccination movement, which takes actions to spread the idea that vaccines are ineffective and even dangerous. We propose a model for this public health problem using the differential game framework and aspire to help understanding the effectiveness of communication policies. One player of the game is the health-care system, which aims to minimize the number of unvaccinated people at minimum cost. The second player is a pharmaceutical firm, which produces and sells a given type of vaccine, and wants to maximize its profit. To pursue their objectives, the two players run suitable vaccination advertising campaigns. We study the open-loop Nash equilibrium advertising strategies of the two players and observe that the communication policy of the pharmaceutical firm helps the health-care system to decrease the number of unvaccinated people.

Suggested Citation

  • Alessandra Buratto & Luca Grosset & Bruno Viscolani, 2020. "A LQ Vaccine Communication Game," International Series in Operations Research & Management Science, in: Pierre-Olivier Pineau & Simon Sigué & Sihem Taboubi (ed.), Games in Management Science, pages 353-367, Springer.
    • Handle: RePEc:spr:isochp:978-3-030-19107-8_19
    DOI: 10.1007/978-3-030-19107-8_19
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    Cited by:

    1. Luca Grosset & Bruno Viscolani, 2021. "A dynamic advertising model in a vaccination campaign," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 29(2), pages 737-751, June.

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