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Assortment Planning: Review of Literature and Industry Practice

In: Retail Supply Chain Management

Author

Listed:
  • A. Gürhan Kök

    (Koç University)

  • Marshall L. Fisher

    (University of Pennsylvania)

  • Ramnath Vaidyanathan

    (McGill University)

Abstract

A retailer’s assortment is defined by the set of products carried in each store at each point in time. The goal of assortment planning is to specify an assortment that maximizes sales or gross margin subject to various constraints, such as a limited budget for purchase of products, limited shelf space for displaying products, and a variety of miscellaneous constraints such as a desire to have at least two vendors for each type of product.

Suggested Citation

  • A. Gürhan Kök & Marshall L. Fisher & Ramnath Vaidyanathan, 2015. "Assortment Planning: Review of Literature and Industry Practice," International Series in Operations Research & Management Science, in: Narendra Agrawal & Stephen A. Smith (ed.), Retail Supply Chain Management, edition 2, chapter 0, pages 175-236, Springer.
    • Handle: RePEc:spr:isochp:978-1-4899-7562-1_8
    DOI: 10.1007/978-1-4899-7562-1_8
    as

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