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Final Considerations: Some Implications for a More Responsible Marketing

In: Marketing and Dysfunctional Consumer Behaviour

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  • Gioele Zamparo

    (University of Udine)

Abstract

This chapter concludes this work by summarising the contents of Chaps. 2 , 3 and 4 . It highlights the most salient implications for addressing compulsive buying and problematic gambling, focusing particularly on strategies aimed at protecting consumers and limiting firms’ actions. The chapter concludes by identifying areas for future inquiry that may enhance our understanding of how marketing actions and dysfunctional behaviours can, at times, intertwine.

Suggested Citation

  • Gioele Zamparo, 2025. "Final Considerations: Some Implications for a More Responsible Marketing," International Series in Advanced Management Studies, in: Marketing and Dysfunctional Consumer Behaviour, chapter 0, pages 121-132, Springer.
    • Handle: RePEc:spr:isichp:978-3-031-89162-5_5
    DOI: 10.1007/978-3-031-89162-5_5
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