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Consumers’ Well-Being as an Outcome of Consumption Addiction

In: Marketing and Dysfunctional Consumer Behaviour

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  • Gioele Zamparo

    (University of Udine)

Abstract

This chapter investigates the effects of compulsive buying and gambling addiction on an increasingly significant outcome for business research: consumer well-being. Data collected via Prolific from 772 consumers engaged in both online shopping and gambling are analysed utilising structural equation modelling. The chapter contributes to the existing literature by demonstrating that the two dysfunctional behaviours investigated impact consumer well-being differently. By shifting the focus from when and how marketing may intervene in consumption addictions to examining the relationship between these and consumer welfare, this research underscores the necessity for firms to consider the broader consequences of their marketing strategies in the context of consumer well-being. Such considerations are crucial, as they may ultimately influence consumer loyalty and other relevant metrics, as recent literature suggests.

Suggested Citation

  • Gioele Zamparo, 2025. "Consumers’ Well-Being as an Outcome of Consumption Addiction," International Series in Advanced Management Studies, in: Marketing and Dysfunctional Consumer Behaviour, chapter 0, pages 89-120, Springer.
    • Handle: RePEc:spr:isichp:978-3-031-89162-5_4
    DOI: 10.1007/978-3-031-89162-5_4
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