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An Introduction to Dysfunctional Consumers’ Behaviour

In: Marketing and Dysfunctional Consumer Behaviour

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  • Gioele Zamparo

    (University of Udine)

Abstract

This chapter has two main aims. The first is to define addiction and dysfunctional consumer behaviour, looking at both psychological and marketing literature and presenting early marketing work on the subject. The second is to show when and how marketing might contribute to these behaviours. To do this, the chapter outlines the theoretical frameworks used throughout the book and provides examples that illustrate how marketing strategies, actions, and cues can sometimes reinforce dysfunctional consumption patterns.

Suggested Citation

  • Gioele Zamparo, 2025. "An Introduction to Dysfunctional Consumers’ Behaviour," International Series in Advanced Management Studies, in: Marketing and Dysfunctional Consumer Behaviour, chapter 0, pages 1-25, Springer.
    • Handle: RePEc:spr:isichp:978-3-031-89162-5_1
    DOI: 10.1007/978-3-031-89162-5_1
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