IDEAS home Printed from https://ideas.repec.org/h/spr/isichp/978-3-031-12027-5_8.html
   My bibliography  Save this book chapter

Exploring Augmented Reality Applications for Sustainable Retailing

In: Managing Sustainability

Author

Listed:
  • Federica Caboni

    (University of Cagliari)

  • Roberto Bruni

    (University of Cassino and Southern Lazio)

Abstract

Many transformations have affected the retail scenario in the last few years. Digitalization and sustainability are the main challenges to consider for the further development of retailing. From the assumption of the acceleration of digital innovation, this chapter considers augmented reality (AR) a supportive technology that supports sustainable retailing. This chapter aims to explore the adoption of augmented reality for sustainable retailing, highlighting the opportunities and limitations in the application. As a first approach in understanding how augmented reality could be helpful for sustainable retailing, this work contributed to exploring the intersections between the actual knowledge on the AR role in the retail industry and the 3Ps (Planet, People, and Profit) principle for sustainability in the business context. Even commenting on specific AR applications in retail sustainability projects helps understanding the state of the art and expressing future perspectives in retail.

Suggested Citation

  • Federica Caboni & Roberto Bruni, 2022. "Exploring Augmented Reality Applications for Sustainable Retailing," International Series in Advanced Management Studies, in: Beatrice Luceri & Elisa Martinelli (ed.), Managing Sustainability, pages 131-146, Springer.
    • Handle: RePEc:spr:isichp:978-3-031-12027-5_8
    DOI: 10.1007/978-3-031-12027-5_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isichp:978-3-031-12027-5_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.