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Examining the Socioeconomic Impact of Digital Integration on Handicraft Entrepreneurs

In: Entrepreneurship in India's Unorganized Sector

Author

Listed:
  • Garima Saxena

    (IMS Unison University)

  • Uma Shankar Yadav

    (Motilal Nehru National Institute of Technology)

Abstract

This research endeavours to elucidate the multifaceted interplay between socioeconomic factors, entrepreneurial endeavours in the handicraft sector, and the transformative influence of digital technologies. In an era where the global market is increasingly reliant on digital platforms, understanding how such technologies intersect with traditional handicraft businesses is paramount. By employing a comprehensive research approach, this study aims to investigate how socioeconomic conditions shape the landscape for handicraft entrepreneurs and, reciprocally, how the adoption of digital tools and platforms affects their economic prospects. Through an exploration of the challenges and opportunities faced by these entrepreneurs, the research seeks to uncover the ways in which digital integration can potentially bridge socioeconomic gaps, empower artisans, and contribute to the sustainable growth of the handicraft industry. The findings from this study hold the potential to inform policy interventions, business strategies, and digital literacy initiatives that can foster a more inclusive and economically resilient environment for handicraft entrepreneurs in the digital era.

Suggested Citation

  • Garima Saxena & Uma Shankar Yadav, 2025. "Examining the Socioeconomic Impact of Digital Integration on Handicraft Entrepreneurs," India Studies in Business and Economics, in: Leo-Paul Dana & Naman Sharma (ed.), Entrepreneurship in India's Unorganized Sector, pages 99-117, Springer.
    • Handle: RePEc:spr:isbchp:978-981-96-4313-4_7
    DOI: 10.1007/978-981-96-4313-4_7
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