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Pilot Study—Assessment of Validity and Reliability

In: Strategic Marketing and Innovation for Indian MSMEs

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Science)

  • C. P. Lohith

    (Siddaganga Institute of Technology)

Abstract

A pilot surveyPilot survey is actually the imitation and trail of the main survey. The very purpose of doing a pilot study is to find out any flaw if it exists in the measuring instrumentMeasuring instrument . Questionnaire is the measuring instrument employed in our current study. The responsiveness and applicability of the same has to be ensured through this pilot study by checking the validity and reliabilityReliability of the questionnaire. The key takeaways for the reader from this chapter are listed below Data collection for pilot study. Concept of validity and reliability.

Suggested Citation

  • R. Srinivasan & C. P. Lohith, 2017. "Pilot Study—Assessment of Validity and Reliability," India Studies in Business and Economics, in: Strategic Marketing and Innovation for Indian MSMEs, chapter 0, pages 43-49, Springer.
  • Handle: RePEc:spr:isbchp:978-981-10-3590-6_6
    DOI: 10.1007/978-981-10-3590-6_6
    as

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