IDEAS home Printed from https://ideas.repec.org/h/spr/isbchp/978-81-322-2476-1_7.html
   My bibliography  Save this book chapter

An Innovative Marketing Model for Fresh Produce in China: Farmer-Supermarket Direct-Purchase

In: Organised Retailing and Agri-Business

Author

Listed:
  • Dinghuan Hu

    (CAAS)

  • Fred Gale

    (Economic Research Service)

Abstract

“Farmer-Supermarket Direct-Purchase” is a new model for connecting small Chinese farmers with the modern retail markets. Supermarkets purchase agro-products directly from small-scale producers, using a farmer cooperative or agricultural enterprise as an intermediary. Matching small producers with a modern retailer ensures a stable market for farm produce. Reducing the number of middlemen between producer and retailer lowers procurement costs for retailers and improves transmission of food safety standards and quality control assurances through the supply chain. Supermarkets arrange training to help small-scale farmers solve various problems, and help them adapt to a new purchase environment. The model has spread in China through a combination of private sector initiative and government support. This chapter provides guidance to supermarkets, cooperatives, and producers who wish to replicate the model in other developing countries.

Suggested Citation

  • Dinghuan Hu & Fred Gale, 2016. "An Innovative Marketing Model for Fresh Produce in China: Farmer-Supermarket Direct-Purchase," India Studies in Business and Economics, in: N. Chandrasekhara Rao & R. Radhakrishna & Ram Kumar Mishra & Venkata Reddy Kata (ed.), Organised Retailing and Agri-Business, edition 1, chapter 7, pages 119-138, Springer.
    • Handle: RePEc:spr:isbchp:978-81-322-2476-1_7
    DOI: 10.1007/978-81-322-2476-1_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isbchp:978-81-322-2476-1_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.