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Corporate Social Responsibility: The Indian Story Comes a Full Circle

In: Soulful Corporations

Author

Listed:
  • Shashank Shah

    (Sri Sathya Sai Institute of Higher Learning Prasanthi Nilayam)

  • V. E. Ramamoorthy

    (Sri Sathya Sai Institute of Higher Learning Prasanthi Nilayam)

Abstract

From ancient times, the merchant communities in India were held in high esteem and acclaim for their generous contributions for meeting the needs of society. Religious faith and a high sense of human concern were the initial driving forces that promoted philanthropy as a fair and honest mode of redistribution of individual and business wealth. Some who considered themselves to be privileged and empowered adopted a paternalistic attitude and decided on the directions in which funds or resources are to be deployed for social benefits.

Suggested Citation

  • Shashank Shah & V. E. Ramamoorthy, 2014. "Corporate Social Responsibility: The Indian Story Comes a Full Circle," India Studies in Business and Economics, in: Soulful Corporations, edition 127, chapter 0, pages 199-235, Springer.
    • Handle: RePEc:spr:isbchp:978-81-322-1275-1_7
    DOI: 10.1007/978-81-322-1275-1_7
    as

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