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The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference

In: Investigating Cultural Aspects in Indian Organizations

Author

Listed:
  • Neelu Rohmetra

    (International Centre for Cross Cultural Research and Human Resource Management, University of Jammu)

  • Pallvi Arora

    (International Centre for Cross Cultural Research and Human Resource Management, University of Jammu)

Abstract

Diversity in organizations has become a reality today. As more and more number of firms move from domestic, multi-domestic, multinational strategies to operating as a truly global firm, the significance and the impact of cultural diversity increases markedly (Adler 1997). Thus, in order to create advantages and gain a competitive edge, management of cultural differences has become significant in a global frame of reference.

Suggested Citation

  • Neelu Rohmetra & Pallvi Arora, 2015. "The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference," India Studies in Business and Economics, in: Vijay Pereira & Ashish Malik (ed.), Investigating Cultural Aspects in Indian Organizations, edition 127, chapter 0, pages 155-169, Springer.
  • Handle: RePEc:spr:isbchp:978-3-319-16098-6_9
    DOI: 10.1007/978-3-319-16098-6_9
    as

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