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Shaping the Context

In: Aiming Big with Small Cars

Author

Listed:
  • Rajnish Tiwari

    (Hamburg University of Technology)

  • Cornelius Herstatt

    (Hamburg University of Technology)

Abstract

This chapter serves to interpret and analyse the key message of the case study in the previous chapter from the perspective of the stated research purpose of this study; namely to critically examine evidence for an eventually emerging lead market for small cars in India and its potential implications for various actors, i.e. the scholarly research, the business practice, and policy makers. At first key findings are analysed in the context of preliminary propositions and their validity ascertained. Once confirmed, the final propositions are used to posit some postulations for the theoretical framework of the lead market theory and their implications are deliberated. Additionally, an emergence process of the lead market potential is identified on the basis of the case study presented in the previous chapter.

Suggested Citation

  • Rajnish Tiwari & Cornelius Herstatt, 2014. "Shaping the Context," India Studies in Business and Economics, in: Aiming Big with Small Cars, edition 127, chapter 0, pages 185-210, Springer.
    • Handle: RePEc:spr:isbchp:978-3-319-02066-2_9
    DOI: 10.1007/978-3-319-02066-2_9
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