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Investigating India’s Small Car Industry

In: Aiming Big with Small Cars

Author

Listed:
  • Rajnish Tiwari

    (Hamburg University of Technology)

  • Cornelius Herstatt

    (Hamburg University of Technology)

Abstract

Having generated some preliminary propositions on the emergence of lead markets in developing economies on the basis of five cross-sectoral case studies of frugal innovations from India, this and the next chapter serve as a platform to critically evaluate these propositions by the means of an in-depth study of a specific industry, namely the automobile industry. This industry has become known as a hotbed for low cost small cars and applying those propositions in its settings seems to offer promising results. Almost all global carmakers have either already launched or have announced plans to launch India-specific small cars, as will be demonstrated in the following chapters.

Suggested Citation

  • Rajnish Tiwari & Cornelius Herstatt, 2014. "Investigating India’s Small Car Industry," India Studies in Business and Economics, in: Aiming Big with Small Cars, edition 127, chapter 0, pages 99-104, Springer.
    • Handle: RePEc:spr:isbchp:978-3-319-02066-2_6
    DOI: 10.1007/978-3-319-02066-2_6
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