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Exploring Opportunities for Global Innovation

In: Aiming Big with Small Cars

Author

Listed:
  • Rajnish Tiwari

    (Hamburg University of Technology)

  • Cornelius Herstatt

    (Hamburg University of Technology)

Abstract

James M. Utterback, a renowned scholar of management and innovation at the Massachusetts Institute of Technology, and known for introducing the concept of “dominant design”, has noted that innovations, apparently, take place in some geographic locations more often than in others (Utterback 1994: vii). Similarly, Raymond Vernon has emphasized the role of location in regard to the type of innovation by proposing that “the innovations of firms headquartered in some given market tend to reflect the characteristics of that market” (Vernon 1979: 256). It could be observed, noted Vernon (1979), that US firms tended to develop and produce products that targeted cutting labour-costs or responded to wants of high-income consumers, whereas firms from continental Europe developed products and processes that were targeted at saving material and capital.

Suggested Citation

  • Rajnish Tiwari & Cornelius Herstatt, 2014. "Exploring Opportunities for Global Innovation," India Studies in Business and Economics, in: Aiming Big with Small Cars, edition 127, chapter 0, pages 41-59, Springer.
    • Handle: RePEc:spr:isbchp:978-3-319-02066-2_3
    DOI: 10.1007/978-3-319-02066-2_3
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