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Wine Industry in Baja California, Mexico: A Gender Perspective

In: Cultural and Creative Industries

Author

Listed:
  • Alicia León-Pozo

    (CETYS Universidad)

  • Lino Meraz-Ruiz

    (Universidad Autónoma de Baja California)

  • Diana E. Woolfolk-Ruiz

    (CETYS Universidad)

Abstract

The aim of this chapter is to analyze cases of women’s participation in a cultural industry. Our focus is the wine industry of Baja California, where more than 90% of Mexican wine is produced. This is a qualitative study, descriptive in scope, that makes use of in-depth interviews focused on women who collaborate in the Baja California wine industry. This study allowed us to characterize the inclusion of women in this sector, and was accomplished by analyzing their profile, motivations, and achievements, and the challenges that have shaped their experiences within this cultural industry. This study also addresses the lack of research regarding female entrepreneurship within the Baja California wine industry. For researchers and professionals, this study will contribute to knowledge of female participation in this industry, and for wine practitioners, it offers information about women’s performance in this sector. The study calls for openness on the part of government and wine industry executives toward women’s participation in the development of the region.

Suggested Citation

  • Alicia León-Pozo & Lino Meraz-Ruiz & Diana E. Woolfolk-Ruiz, 2019. "Wine Industry in Baja California, Mexico: A Gender Perspective," Innovation, Technology, and Knowledge Management, in: Marta Peris-Ortiz & Mayer Rainiero Cabrera-Flores & Arturo Serrano-Santoyo (ed.), Cultural and Creative Industries, chapter 0, pages 197-214, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-99590-8_11
    DOI: 10.1007/978-3-319-99590-8_11
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