IDEAS home Printed from https://ideas.repec.org/h/spr/innchp/978-3-031-40324-8_9.html
   My bibliography  Save this book chapter

Exploring the Effects of Instagram and Firm Website on Corporate Performance: A Case Study of Cosmetics Firm

In: Global Trends in Technology Startup Project Development and Management

Author

Listed:
  • Javad Tajdini

    (Eastern Mediterranean University)

  • Omid Tajeddini

    (Tokyo International University)

Abstract

This essay aims to explore the effectiveness of the Instagram platform alongside a corporate’s website to promote multilevel marketing products. A combination of judgmental and convenience sampling methods was employed to determine how a small cosmetic online firm operates within the context of a protected, restricted, and ideological country like Iran. The findings indicate a possible connection between the social media platform, firm website, and corporate performance. The results show that utilizing a solid website and social media for multi-level marketing firms is essential but insufficient to enhance strong performance. Creating effective and efficient marketing campaigns is critical to improving social media’sinfluence. This study provides some practical insights for small online firms.

Suggested Citation

  • Javad Tajdini & Omid Tajeddini, 2023. "Exploring the Effects of Instagram and Firm Website on Corporate Performance: A Case Study of Cosmetics Firm," Innovation, Technology, and Knowledge Management, in: Srikanta Patnaik & Vincenzo Pallotta & Kayhan Tajeddini (ed.), Global Trends in Technology Startup Project Development and Management, chapter 0, pages 143-153, Springer.
    • Handle: RePEc:spr:innchp:978-3-031-40324-8_9
    DOI: 10.1007/978-3-031-40324-8_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:innchp:978-3-031-40324-8_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.