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Corporate Entrepreneurship and Its Effect on Business Performance: Evidence from Digikala

In: Global Trends in Technology Startup Project Development and Management

Author

Listed:
  • Omid Tajeddini

    (Tokyo International University)

  • Javad Tajdini

    (Eastern Mediterranean University)

Abstract

This article examines the perspective of an intrapreneur aiming to provide valuable insights into the operations of an ecommerce website in their role as the firm's marketing manager. A research methodology using an inductive approach was used to examine the impact of corporate entrepreneurship (also known as intrapreneurship) on company performance in a challenging and unpredictable pandemic context. This methodology included using judgmental and convenient sampling approaches. The findings indicate that intrapreneurship and the employment of corporate websites and Instagram (a social platform) can influence the firm's overall success.

Suggested Citation

  • Omid Tajeddini & Javad Tajdini, 2023. "Corporate Entrepreneurship and Its Effect on Business Performance: Evidence from Digikala," Innovation, Technology, and Knowledge Management, in: Srikanta Patnaik & Vincenzo Pallotta & Kayhan Tajeddini (ed.), Global Trends in Technology Startup Project Development and Management, chapter 0, pages 119-126, Springer.
    • Handle: RePEc:spr:innchp:978-3-031-40324-8_7
    DOI: 10.1007/978-3-031-40324-8_7
    as

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