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Retail Trade in Digitalized Economy: Development Tendencies for Agro-industrial Enterprises in Russia

In: Unlocking Digital Transformation of Agricultural Enterprises

Author

Listed:
  • Irina F. Zhuckovskaya

    (Vladimir State University named after Alexander and Nikolay Stoletovs)

  • Irina V. Kosorukova

    (University for Industry and Finance “Synergy” (Synergy University))

  • Tatiana V. Tazikhina

    (Financial University under the Government of Russian Federation)

  • Natalya V. Sergeyeva

    (Russian State Agrarian University – Moscow Timiryazev Agricultural Academy)

Abstract

The paper analyzes the current issue of forming tendencies in trade digitalization. Trade is one of the digital economy drivers, which is based on the integration and coordination of relationships between consumers and producers of goods and services. At the current stage of the digital transformation of the retail sector, the introduction of digital innovations affects all activities of enterprises and involves re-engineering their traditional business models. The research goal is to analyze the qualitative and structural changes, which are caused not only by the steady growth of chain retailing but also by the global digitalization tendencies. The causes also include the development of electronic commerce and the analysis of offline and online trading issues, emphasizing the significant tendencies and technological development in online retailing. The research methods include (1) dialectical, (2) analysis (in particular, comparative analysis), (3) synthesis, (4) induction, (5) deduction, (6) tabular, and (7) graphical. The research results highlight the primary areas and technologies that contribute to the development of online trading in Russia. The authors see the main contribution of the study in identifying the information technologies used and developed in Russian retail and factors that hinder the transition of retail organizations to digitalization. The paper contributes to the emerging field of digital transformation (DT) in the retail management literature and provides practitioners with information about the efficiency of implementing IT technologies in this industry.

Suggested Citation

  • Irina F. Zhuckovskaya & Irina V. Kosorukova & Tatiana V. Tazikhina & Natalya V. Sergeyeva, 2023. "Retail Trade in Digitalized Economy: Development Tendencies for Agro-industrial Enterprises in Russia," Innovation, Technology, and Knowledge Management, in: Vladimir I. Trukhachev (ed.), Unlocking Digital Transformation of Agricultural Enterprises, chapter 0, pages 105-114, Springer.
    • Handle: RePEc:spr:innchp:978-3-031-13913-0_12
    DOI: 10.1007/978-3-031-13913-0_12
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