IDEAS home Printed from https://ideas.repec.org/h/spr/fuobcp/978-3-031-40605-8_12.html

Business Development in Turnaround: Win New Customers with Fresh Insights

In: Strategic Sales Management

Author

Listed:
  • Rainer Simmoleit

    (p4c consulting GmbH)

Abstract

Win new customers with fresh insights. The profitable businesses of tomorrow require continuous development today. The importance of this task becomes particularly clear in times of crisis, when companies need to make up for lost ground and establish systematic methods for monitoring the market and competition. This monitoring yields insights that can be used to identify opportunities and systematically exploit them. If a company’s problems persist, it may need to call in an interim manager to get it back on track. With their experience and external perspective, interim managers are quick to identify new business areas. At the same time, they can empower a company’s employees to strategically analyze and cultivate the market. These temporary partnerships can help even small and medium-sized companies to convert potential into success. How can companies regain relevance with new fields of business? A case study.

Suggested Citation

  • Rainer Simmoleit, 2023. "Business Development in Turnaround: Win New Customers with Fresh Insights," Future of Business and Finance, in: Peter Buchenau (ed.), Strategic Sales Management, pages 125-132, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-40605-8_12
    DOI: 10.1007/978-3-031-40605-8_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:fuobcp:978-3-031-40605-8_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.