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The State of New Work in the Information and Communication Industry: How Innovative Methods of Work Affect the Achievement of Organizational Goals

In: Digital Disruption and Media Transformation

Author

Listed:
  • Michael Johann

    (University of Augsburg)

  • Stefan Weinacht

    (Westphalian University of Applied Sciences)

  • Leonie Brinkmann

    (Deutsche Telekom AG)

  • Ralf Spiller

    (Macromedia University of Applied Sciences)

Abstract

The disruptive nature of the changing media landscape and technology-driven advances in communication have led to innovative ways of organizing work in the information and communication industry. This reorganization of work is reflected in the concept of New Work, which rethinks working concepts, styles, and employee behavior. Based on a survey among staff in the information and communication industry (n = 380), this study investigates the status quo of the implementation of New Work measures and their effectiveness in helping companies reach organizational goals. The results show that New Work measures are widely adopted although there is still unused potential. Moreover, the study demonstrates that the implementation of New Work measures supports companies in achieving New Work goals as well as overall organizational goals in the contexts of agile management, change management, internal communication, and evaluation.

Suggested Citation

  • Michael Johann & Stefan Weinacht & Leonie Brinkmann & Ralf Spiller, 2023. "The State of New Work in the Information and Communication Industry: How Innovative Methods of Work Affect the Achievement of Organizational Goals," Future of Business and Finance, in: Alexander Godulla & Stephan Böhm (ed.), Digital Disruption and Media Transformation, pages 229-241, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-39940-4_18
    DOI: 10.1007/978-3-031-39940-4_18
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