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Performance and Positioning

In: The Value Chain Network

Author

Listed:
  • David W. Walters

    (University of Technology Sydney)

  • Deborah A. Helman

    (DeVry University)

Abstract

This chapter addresses performance and positioning. Performance management is the process of ensuring that a set of activities and outputs meets an organization’s goals in an effective (strategic) and efficient (operational) manner. Positioning strategies reflect the process of identifying market opportunity(ies) with existing and required capability responses. It is an important consideration when integrating the value proposition into a “value management” process.

Suggested Citation

  • David W. Walters & Deborah A. Helman, 2023. "Performance and Positioning," Future of Business and Finance, in: The Value Chain Network, chapter 6, pages 121-132, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-38000-6_6
    DOI: 10.1007/978-3-031-38000-6_6
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