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Reto Fry on the Greenstyle Approach to Sustainability in Laax, Switzerland

In: Sustainability Leadership in Tourism

Author

Listed:
  • Florian Kaefer

    (Sustainability Leaders Project)

Abstract

Switzerland | When it comes to sustainability in the Flims LAAX region, you cannot avoid Reto Fry. Grown up in Flims, Reto is a passionate snowboarder and fly fisher, studied tourism management and is the proud father of Louie and Sofia Fry. He has been employed at Weisse Arena Group (WAG) since 2010 to reduce the company’s environmental footprint. As the Head of Greenstyle, he develops environmental visions and strategies, apart from implementing measures to run a sustainable alpine destination. Alongside his job as the environmental representative at WAG, he is also the founder and managing director at the Greenstyle Foundation, a non-profit organisation that works for the maintenance and protection of the environment in the local area. One of Reto’s greatest dreams is to cover all the energy needs of Flims, Laax, Falera, Trin and Sagogn with 100% local renewable energy, transforming the destination from an energy consumer to a producer.

Suggested Citation

  • Florian Kaefer, 2022. "Reto Fry on the Greenstyle Approach to Sustainability in Laax, Switzerland," Future of Business and Finance, in: Sustainability Leadership in Tourism, chapter 92, pages 545-548, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-05314-6_92
    DOI: 10.1007/978-3-031-05314-6_92
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