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Fiona Jeffery on Just a Drop and the WTTC Tourism for Tomorrow Awards

In: Sustainability Leadership in Tourism

Author

Listed:
  • Florian Kaefer

    (Sustainability Leaders Project)

Abstract

UK | Born in Scotland and a graduate of Edinburgh University, Fiona Jeffery has had a long and accomplished career in the travel industry. Fiona created and launched the World Responsible Tourism Day, in association with the UNWTO. In 1998, Fiona founded Just a Drop, bringing safe water, sanitation and hygiene education to communities across Asia, Africa and Latin America. As a member of the UNWTO World Committee for Tourism Ethics, Fiona successfully got an agreement at the UNGA to convert the UNWTO Global Code of Ethics into a legally binding Convention. In 2012, Fiona was awarded an OBE by Her Majesty the Queen for services to travel and tourism and the World Tourism Award for her philanthropic vision in creating Just a Drop. She was recognised in the Directory of Social Change Influencer Awards in 2015 and inducted into the Travel and Hospitality Industry Hall of Fame in 2020.

Suggested Citation

  • Florian Kaefer, 2022. "Fiona Jeffery on Just a Drop and the WTTC Tourism for Tomorrow Awards," Future of Business and Finance, in: Sustainability Leadership in Tourism, chapter 35, pages 231-234, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-05314-6_35
    DOI: 10.1007/978-3-031-05314-6_35
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