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The Integration of Digital Business Models: The Amazon Case Study

In: Digital Business Models for Industry 4.0

Author

Listed:
  • Carlo Bagnoli

    (Ca’ Foscari University of Venice, Department of Management)

  • Andrea Albarelli

    (Ca’ Foscari University of Venice, Department of Environmental Sciences, Informatics and Statistics)

  • Stefano Biazzo

    (University of Padua, Department of Management and Engineering)

  • Gianluca Biotto

    (Strategy Innovation S.r.l.)

  • Giuseppe Roberto Marseglia

    (University of Pavia)

  • Maurizio Massaro

    (Department of Management, Ca’ Foscari University of Venice)

  • Matilde Messina

    (Strategy Innovation S.r.l.)

  • Antonella Muraro

    (Avanade Italy S.r.l.)

  • Luca Troiano

    (Zeb Consulting S.r.l.)

Abstract

The final chapter involves the description of the Amazon case study. The intention is to reconnect the various categorizations illustrated in the previous chapter to a real-world example for the purpose of presenting a successful case of business disruption as Amazon is known to have disrupted retail. The analysis aims at highlighting the fact that Amazon combines all the business model frameworks described in the preceding chapters as well as investigating their coexistence within a single organization. The present chapter also explains a few methodologies which have been developed in order to guide companies through the process of disrupting their existing business models and facilitating the shift towards an innovative framework. Digital technologies can ease the above-mentioned transition as firms are required to select the technological advancements enabling them to accomplish particular organizational goals.

Suggested Citation

  • Carlo Bagnoli & Andrea Albarelli & Stefano Biazzo & Gianluca Biotto & Giuseppe Roberto Marseglia & Maurizio Massaro & Matilde Messina & Antonella Muraro & Luca Troiano, 2022. "The Integration of Digital Business Models: The Amazon Case Study," Future of Business and Finance, in: Digital Business Models for Industry 4.0, chapter 4, pages 211-239, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-030-97284-4_4
    DOI: 10.1007/978-3-030-97284-4_4
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