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Culture-Based Products: Integrating Cultural and Commercial Strategies

In: Entrepreneurship in Culture and Creative Industries

Author

Listed:
  • Chiara Isadora Artico

    (Università Ca’Foscari Venezia)

  • Michele Tamma

    (Università Ca’Foscari Venezia)

Abstract

Today it is customary to speak of the collaborative potential of culture and business to achieve benefits in one’s cultural and professional lives. Making sense of the involvement of culture in firms, however, requires a better understanding of the link between cultural practices and projects and the development of business models. This paper focuses on companies that place culture at the core of their respective production practices and business models, with particular reference to those offering culture-based products. For these kinds of products, the creation, preservation, enhancement and transmission of a specific culture all play vital roles in embedding particular aesthetic and symbolic content in their unique consumption experiences. In order to explore the integration of cultural and commercial strategies that culture-based products seem to drive, we propose an early study through the investigation of a set of brands competing in the same field.

Suggested Citation

  • Chiara Isadora Artico & Michele Tamma, 2018. "Culture-Based Products: Integrating Cultural and Commercial Strategies," FGF Studies in Small Business and Entrepreneurship, in: Elisa Innerhofer & Harald Pechlaner & Elena Borin (ed.), Entrepreneurship in Culture and Creative Industries, pages 11-23, Springer.
  • Handle: RePEc:spr:fgfchp:978-3-319-65506-2_2
    DOI: 10.1007/978-3-319-65506-2_2
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