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Artificiality and Sustainability in Entrepreneurship. Exploring the Unforeseen and Paving the Way to a Sustainable Future

In: Artificiality and Sustainability in Entrepreneurship

Author

Listed:
  • Asta Pundziene

    (Kaunas University of Technology)

  • Richard Adams

    (Cranfield University)

  • Dietmar Grichnik

    (Institute of Technology Management at the University of St. Gallen)

  • Christine Volkmann

    (University of Wuppertal)

Abstract

This edited collection explores the past, present, and future of artificiality and sustainability in entrepreneurship, the unforeseen consequences, and how to head forward to a sustainable future. First, we integrate the concepts of entrepreneurship and artificiality. We propose that entrepreneurs produce artefacts of entrepreneurship—new ventures, entrepreneurial firms, etc.—that have functions and goals set to respond to the conditions of the diverse environments in which they operate. Second, we contend that the prevailing technological environment can be perceived as an artefact that significantly impacts entrepreneurs, new ventures, and entrepreneurial firms. Digital technologies effectuated new forms of ventures such as born-digital and transformed incumbents to adopt them. Digital technologies come with virtualising our everyday environments and induce behavioral and cognitive changes, which call for new capabilities, e.g., dynamic capabilities. Finally, we conclude with further research questions to be addressed by the entrepreneurship, technology management and sustainability scholars.

Suggested Citation

  • Asta Pundziene & Richard Adams & Dietmar Grichnik & Christine Volkmann, 2023. "Artificiality and Sustainability in Entrepreneurship. Exploring the Unforeseen and Paving the Way to a Sustainable Future," FGF Studies in Small Business and Entrepreneurship, in: Richard Adams & Dietmar Grichnik & Asta Pundziene & Christine Volkmann (ed.), Artificiality and Sustainability in Entrepreneurship, pages 3-16, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-031-11371-0_1
    DOI: 10.1007/978-3-031-11371-0_1
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