IDEAS home Printed from https://ideas.repec.org/h/spr/eurchp/978-3-319-50164-2_13.html
   My bibliography  Save this book chapter

Are You Really Influencing Your Customers?: A Black-Friday Analysis

In: Empirical Studies on Economics of Innovation, Public Economics and Management

Author

Listed:
  • Camelia Delcea

    (Bucharest University of Economic Studies)

  • Elsabeta Ioanas

    (Bucharest University of Economic Studies)

  • Ramona Paun

    (Webster University)

Abstract

The concept of Black Friday appeared more than 50 years ago and is known as an American holiday retail and in time it has crossed the borders of US and was been widely adopted by other countries from all over the world. For this, the present paper aims to analyze some qualitative aspects related to the consumers’ behavior and the Black Friday promotions, such as: what are the most purchased products, what are the most preferred brands, to whom are bought these products, what is the average budget, what is the allocated time, the post-sale consumer satisfaction, etc. Moreover, the paper uses a questionnaire for determining the impact that Black Friday has on the consumers’ future opinion over the different brands and how the companies’ advertisements and campaigns on online social net-works can change the consumers’ behavior in this day. In addition, the grey systems theory, a newly developed theory in the field of artificial intelligence, was used in order to shape the relationship among the considered variables which are influencing the consumers’ behavior on Black Friday.

Suggested Citation

  • Camelia Delcea & Elsabeta Ioanas & Ramona Paun, 2017. "Are You Really Influencing Your Customers?: A Black-Friday Analysis," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Empirical Studies on Economics of Innovation, Public Economics and Management, pages 225-240, Springer.
  • Handle: RePEc:spr:eurchp:978-3-319-50164-2_13
    DOI: 10.1007/978-3-319-50164-2_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:eurchp:978-3-319-50164-2_13. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: http://www.springer.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.