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Is Franchising an Efficient Tool for Entrepreneurship in the Knowledge Economy?

In: Entrepreneurship, Business and Economics - Vol. 1

Author

Listed:
  • N. Oyku Iyigun

    (Istanbul Commerce University)

  • Milena Keskin

    (University of Lodz)

Abstract

Franchising relationship became a popular business format among many entrepreneurs. As a consequence it developed into an important area of entrepreneurial research. The aim of this study is to investigate the efficiency of franchising as one of the main tools of entrepreneurship in terms of the links between the increasing globalization, spatial distribution of economic activity in light of knowledge economy. The study also aims to contribute to scholarly efforts being undertaken to develop a strong theoretical foundation for understanding entrepreneurship, specifically franchising in the knowledge economy.

Suggested Citation

  • N. Oyku Iyigun & Milena Keskin, 2016. "Is Franchising an Efficient Tool for Entrepreneurship in the Knowledge Economy?," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis (ed.), Entrepreneurship, Business and Economics - Vol. 1, edition 1, pages 33-42, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-27570-3_4
    DOI: 10.1007/978-3-319-27570-3_4
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    Cited by:

    1. Silviu Nate & Valentin Grecu & Andriy Stavytskyy & Ganna Kharlamova, 2022. "Fostering Entrepreneurial Ecosystems through the Stimulation and Mentorship of New Entrepreneurs," Sustainability, MDPI, vol. 14(13), pages 1-18, June.

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