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Instilling Malaysian Consumers’ Mind-Set in Accepting GST: An Analysis on the Effectiveness of Communication used by the Government

In: Innovation, Finance, and the Economy

Author

Listed:
  • Rohizan Ahmad

    (Asia Pacific University of Technology & Innovation)

  • Rahilah Ahmad

    (Asia Pacific University of Technology & Innovation)

  • Sueraya Mohamad Alwie

    (Asia Pacific University of Technology & Innovation)

Abstract

Goods and Services Tax (GST) is a consumption tax based on goods and services to be imposed at every production and distribution stage in the supply chain, aims to replace the existing sales and service tax. It is part of the Malaysian government tax reform programme to improve the country’s tax administration and management. It is to be implemented effective April 1, 2015 as mentioned in the Malaysia 2014 budget. As the timeframe for the implementation draws closer, previous research showed that consumers in general still have vague ideas about GST and its implication to the economy. Majority of the consumers were not ready to accept GST and some perceived that the government’s effort in promoting it is inadequate. Therefore, this research was conducted to analyze the effectiveness of communication used by the Government in instilling Malaysian consumers’ mind-set to accept GST, and also to evaluate the effectiveness of communication tools used. The findings indicated that further efforts should be taken by the government to widen the communication channel so that the information on GST will be easily accessible and understood by every consumer in Malaysia, thus it will enhance the acceptance and implementation process of GST.

Suggested Citation

  • Rohizan Ahmad & Rahilah Ahmad & Sueraya Mohamad Alwie, 2015. "Instilling Malaysian Consumers’ Mind-Set in Accepting GST: An Analysis on the Effectiveness of Communication used by the Government," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Chi Keung Marco Lau (ed.), Innovation, Finance, and the Economy, edition 127, pages 121-134, Springer.
    • Handle: RePEc:spr:eurchp:978-3-319-15880-8_10
    DOI: 10.1007/978-3-319-15880-8_10
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