IDEAS home Printed from https://ideas.repec.org/h/spr/eurchp/978-3-031-80256-0_12.html
   My bibliography  Save this book chapter

Comparing Online Gastronomic Images through Customer Reviews: Evidence from Asia, Europe, and the USA

In: Eurasian Business and Economics Perspectives

Author

Listed:
  • Estela Marine-Roig

    (University of Lleida)

Abstract

Local gastronomy has considerable weight in the tourist destination image (TDI), and this image is decisive in the process of selecting a vacation spot. Since perceived TDI represents reality in the minds of visitors and potential tourists, semiotic analysis of user-generated content (UGC) takes on particular significance for tourism destination marketing and management organizations (DMOs). This study proposes combining three consolidated theoretical models to measure the contribution of quality gastronomy to the online TDI: Marine-Roig’s TDI formation circle, Grönroos’s service quality, and Morris’s semiotic foundations. The conceptual model is used to compare the gastronomic images of three tourist regions with distinct cultural heritages: Asia, Europe, and the USA. Using big data comparisons of UGC scaled from 0 to 100, the study analyzes all (N = 136,288) English-language online travel reviews (OTRs) up to January 1, 2023, of all two- and three-star Michelin restaurants located in the aforementioned regions and listed on TripAdvisor. The findings confirm that customer satisfaction positively affects their loyalty to the restaurant. Furthermore, they show that the popularity of establishments, measured as the average number of OTRs hosted on TripAdvisor, is greater in the USA and at three-star restaurants. However, diners’ feelings are more positive at two-star restaurants in all three regions, which contradicts the claim that quality service positively affects customer satisfaction. These results can help improve the marketing strategies of DMOs and other stakeholders.

Suggested Citation

  • Estela Marine-Roig, 2025. "Comparing Online Gastronomic Images through Customer Reviews: Evidence from Asia, Europe, and the USA," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Zoltán Cséfalvay (ed.), Eurasian Business and Economics Perspectives, pages 189-207, Springer.
    • Handle: RePEc:spr:eurchp:978-3-031-80256-0_12
    DOI: 10.1007/978-3-031-80256-0_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:eurchp:978-3-031-80256-0_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.