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Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?

In: Eurasian Business and Economics Perspectives

Author

Listed:
  • Povilas Foktas

    (Vytautas Magnus University)

  • Palmira Jucevičienė

    (Kaunas University of Technology)

Abstract

The aim of the chapter is to justify which theories have the motivation potential applicable to employees of Generation Y. The research was based on a selection of Lithuanian employees, whose socioeconomic situation is particularly deeply known by the authors of this chapter. Replies were submitted by 107 respondents. Ninety-nine were identified as respondents, who fully met the characteristics of the Y generation. Maslow’s Hierarchy of Needs theory helps to draw attention to the fact that an organization has to focus on the higher needs of esteem and self-actualization in order to motivate its employees. Herzberg’s theory is also not easily applicable to the motivation of the Generation Y employees, because it is hard to apply it in different social contexts. Vroom’s Expectancy theory and its development, performed by Porter and Lawler is highly important for the motivation of Generation Y. Goal setting Theory of Motivation may be used. It is important to ensure that the goal given to employees is understandable, clear, and can be implemented. An organization that can ensure all these factors can expect to motivate employees of Generation Y.

Suggested Citation

  • Povilas Foktas & Palmira Jucevičienė, 2021. "Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir (ed.), Eurasian Business and Economics Perspectives, pages 249-264, Springer.
    • Handle: RePEc:spr:eurchp:978-3-030-71869-5_16
    DOI: 10.1007/978-3-030-71869-5_16
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