IDEAS home Printed from https://ideas.repec.org/h/spr/eurchp/978-3-030-65147-3_10.html
   My bibliography  Save this book chapter

The Effects of Experiential Values to Mall Repatronage Intention in Kota Kinabalu Context

In: Eurasian Business and Economics Perspectives

Author

Listed:
  • Fasihah Farhanah Ahmad Farrid

    (Faculty of Business and Management, Universiti Teknologi Mara, Cawangan Sabah)

  • Imelda Albert Gisip

    (Faculty of Business and Management, Universiti Teknologi Mara, Cawangan Sabah)

Abstract

The aim of this study is to examine the effects of experiential values to mall repatronage intention in Kota Kinabalu context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, which are identified in the dimension of consumption values. This study is set as a quantitative study with sample size comprising 250 Kota Kinabalu patrons from the 4 major shopping malls with different characteristics in this city involving 1Borneo Hypermall, Suria Sabah, Karamunsing Complex, and Imago. Results of this study found that emotional value has a significant impact on mall repatronage intention. This indicates that positive emotional value predicts an increase in the patronage intention in the shopping mall. Apart from that, another important finding in this study is that sensory appeal value also has strong effect to the patrons attracted to repatronize the mall. These findings strengthen the three dimensions from consumption values theory and behavioral intention which hold that emotional value, social value, and sensory appeal value are important factors affecting mall repatronage intention. Lastly, this study provides essential understanding of the way contemporary Kota Kinabalu patrons can be effectively segmented and targeted by retailers and marketers among existing shopping malls with another soon to be developed around the city.

Suggested Citation

  • Fasihah Farhanah Ahmad Farrid & Imelda Albert Gisip, 2021. "The Effects of Experiential Values to Mall Repatronage Intention in Kota Kinabalu Context," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir (ed.), Eurasian Business and Economics Perspectives, pages 143-158, Springer.
    • Handle: RePEc:spr:eurchp:978-3-030-65147-3_10
    DOI: 10.1007/978-3-030-65147-3_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:eurchp:978-3-030-65147-3_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.