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Entrepreneurship: Introducing Shared Innovation into the Business Model

In: Sustainable Entrepreneurship

Author

Listed:
  • Bradley Googins

    (Boston College Carroll School of Management (Ret))

  • Manuel Escudero

    (Deusto Business School)

Abstract

All of the great American Entrepreneurs from Henry Ford, Thomas Edison, David Packard and Steve Jobs, had a driving theme to their entrepreneurship: a burning desire to contribute something great to society. It defined their entrepreneurism and fueled their passion and relentless pursuit of their dreams (Isaacson 2011). Today’s business model focuses primarily on shareholder returns, which characterizes much of the prevailing model of capitalism around the globe. This would be the least interesting driver for these visionaries, and in most cases they had to fight hard to keep their vision from the clutches and narrow interests of their investors. For the true entrepreneur there is little distance between the business model and the role of business in society. In fact the ultimate measure of a business is its contribute to society. This vision seems a far cry from the trajectory of the reigning business model. Even more telling is the relentless pursuit of a bottom line measured primarily by profit and loss statements.

Suggested Citation

  • Bradley Googins & Manuel Escudero, 2014. "Entrepreneurship: Introducing Shared Innovation into the Business Model," CSR, Sustainability, Ethics & Governance, in: Christina Weidinger & Franz Fischler & René Schmidpeter (ed.), Sustainable Entrepreneurship, edition 127, pages 117-126, Springer.
    • Handle: RePEc:spr:csrchp:978-3-642-38753-1_8
    DOI: 10.1007/978-3-642-38753-1_8
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    Cited by:

    1. Iturrioz, Cristina & Aragón, Cristina & Narvaiza, Lorea, 2015. "How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries," European Management Journal, Elsevier, vol. 33(2), pages 104-115.

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