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Adaptation of the Extended Model of Moral Outrage in Corporate Social Irresponsibility

In: Corporate Social Responsibility in Brazil

Author

Listed:
  • Mirian Albert Pires

    (Federal University of Espírito Santo (UFES))

  • Luciana Mourão

    (Salgado de Oliveira University)

  • Fátima Bayma de Oliveira

    (FGV/EBAPE)

  • Anderson Souza Sant’Anna

    (Fundação Dom Cabral)

Abstract

Corporate Social Irresponsibility (CSIr) has been an ever increasing topic for discussion, and was spotlighted in Brazil with the environmental disaster caused by Samarco Mineração S.A. to the municipality of Mariana, Minas Gerais State, which impacted the towns located in the region of the Rivers Gualaxo do Norte, Carmo and Doce, in addition to causing feelings and criticism nationwide. The purpose of this paper, therefore, is to undertake the process of interpretation, adaptation and validation of scales designed to assess a CSIr episode, focusing on examining individuals’ understanding of the seriousness of the event, perception of the company’s greed, sensation of moral outrage, intention to make negative comments against the company and to offer an insight into this company’s integrity. The aforementioned instrument was presented in the methodology, considering as a survey sample undergraduate students from one of the municipalities affected by the catastrophe. The statistical results have helped validate this instrument and have presented psychometric indicators that enable them to be used in other locations or situations.

Suggested Citation

  • Mirian Albert Pires & Luciana Mourão & Fátima Bayma de Oliveira & Anderson Souza Sant’Anna, 2019. "Adaptation of the Extended Model of Moral Outrage in Corporate Social Irresponsibility," CSR, Sustainability, Ethics & Governance, in: Christopher Stehr & Nina Dziatzko & Franziska Struve (ed.), Corporate Social Responsibility in Brazil, pages 191-210, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-90605-8_9
    DOI: 10.1007/978-3-319-90605-8_9
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