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Women Symbolism in Marketing: Are the Human Rights Legit?

In: Building New Bridges Between Business and Society

Author

Listed:
  • Debarati Das Gupta

    (International Management Institute)

  • Aruna Das Gupta

    (International Management Institute)

Abstract

Women’s Rights in India has always remained an underprivileged topic to ponder upon and in practical terms. The Indian Constitution prohibits discrimination on the basis of sex, but the position of women remain unequal. This can be exemplified using many sectional case studies based on crime, population index and educational pedagogics. Our primal focus will be on the exploitation of symbolism of women, i.e. violation of their basic human rights to be discriminated—here, explained through unnecessary marketing objectifications. Although much has been written on this matter, none of the studies have referred to their (women’s) violation of human rights. Our paper ponders upon this exclusively.

Suggested Citation

  • Debarati Das Gupta & Aruna Das Gupta, 2018. "Women Symbolism in Marketing: Are the Human Rights Legit?," CSR, Sustainability, Ethics & Governance, in: Hualiang Lu & René Schmidpeter & Nicholas Capaldi & Liangrong Zu (ed.), Building New Bridges Between Business and Society, pages 235-241, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-63561-3_15
    DOI: 10.1007/978-3-319-63561-3_15
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