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Corporate Social Responsibility Communication in North America: The Past, Present and Future

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Karen Becker-Olsen

    (The College of New Jersey)

  • Francisco Guzmán

    (University of North Texas)

Abstract

Since the establishment of the North American Free Trade Agreement (NAFTA) between Canada, Mexico, and the United States, corporate social responsibility (CSR) efforts across borders have been encouraged. Although NAFTA itself has been heavily studied, the comparative development of CSR programs and their related communications across borders remain relatively unexamined. This chapter examines the historical development of CSR in the post-industrial United States and Canada and compares it to its development in Mexico. This historical perspective provides a foundation for understanding the current state of CSR communication and sets the stage for the future CSR communication across North America.

Suggested Citation

  • Karen Becker-Olsen & Francisco Guzmán, 2017. "Corporate Social Responsibility Communication in North America: The Past, Present and Future," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 293-315, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_17
    DOI: 10.1007/978-3-319-44700-1_17
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