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Knowledge Integration in the European CSR Communication Field: An Institutional Perspective

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Urša Golob

    (University of Ljubljana)

  • Nataša Verk

    (University of Ljubljana)

  • Klement Podnar

    (University of Ljubljana)

Abstract

By inspecting contemporary macro-level developments concerning the phenomenon of CSR communication in parallel to scholarly contributions on CSR communication this chapter aims to outline the main institutional logics that shape the field of CSR communication in Europe. The chapter reveals that on both levels a struggle between communicative and non-communicative interpretations of CSR communication is taking place. This conflict is then contextualised both from the perspective of cultural and socio-economic factors, which have conditioned the current state of the European CSR communication field, and from the viewpoint of its future challenges.

Suggested Citation

  • Urša Golob & Nataša Verk & Klement Podnar, 2017. "Knowledge Integration in the European CSR Communication Field: An Institutional Perspective," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 273-291, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_16
    DOI: 10.1007/978-3-319-44700-1_16
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