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Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Matthias Karmasin

    (Klagenfurt University)

  • Gerhard Apfelthaler

    (California Lutheran University)

Abstract

Based on a brief history and a short overview of global rankings, country-specific and comparative studies, this chapter discusses the impact of cultural differences of CSR communication in the global context. We relate CSR communication to a typology of the multinational enterprise, discuss implications for the ethical framing of CSR communication, and present different options for action before we identify needs for further research.

Suggested Citation

  • Matthias Karmasin & Gerhard Apfelthaler, 2017. "Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 237-250, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_14
    DOI: 10.1007/978-3-319-44700-1_14
    as

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